Professional Profile

  • Ian has been an innovator from the start. As assistant creative director, we have collaborated on a number of projects within tangible and online arenas. Ian has proven to me countless times that his marketing abilities are limitless. He expresses these ideas through strategic problem solving all while collaborating with a variety of departments, and considering each demographic to better engage with our customers at every turn.

  • Collaborative, professional, creative, easy going yet driven- Ian was an unmitigated pleasure to work with. It’s people like Ian that are the lifeblood of a successful organization. People willing and able to see beyond the boundaries of their particular discipline.

  • Ian has a very good grasp on social media, and is able to put abstract thoughts into action – very important in dealing with executives who do not have subject matter expertise. Importantly, Ian can link objectives and tactics together to achieve business results.

  • Ian excels at driving complex marketing initiatives from the conception and planning stage, all the way through to execution. Ian is able to keep the big picture in mind and dive into how the process will not only work, but also how it will impact other parts of the business downstream.

  • Ian proved to be the consummate coworker during our mutual time at NutraClick. Time and again, Ian orchestrated marketing initiatives that boosted customer retention. His casual demeanor makes for a tremendously approachable managerial style, but his drive and focus lead to nothing but results. His steady hand should be a sought after addition to any organization.

Work Experience

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Director, Demand Generation Marketing

December 2016 - Current

CustomerGauge is a software-as-a-service platform that helps clients improve and monetize the customer experience. The system automatically measures and analyzes feedback, reduces churn through close-loop tools, and helps retain customers using the industry-standard metric Net Promoter System. Results are published and analyzed in real-time, using a highly customizable reporting tool, making it ideal for global enterprises.

  • Currently managing a global team of 5 towards exceeding lofty 2018 goals.
  • Responsible for marketing budget & funnel conversion rates.
  • Oversee all digital and physical assets.

 

View My Work

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Senior Manager, Demand Generation Marketing

March 2016 - December 2016

CustomerGauge is a software-as-a-service platform that helps clients improve and monetize the customer experience. The system automatically measures and analyzes feedback, reduces churn through close-loop tools, and helps retain customers using the industry-standard metric Net Promoter System. Results are published and analyzed in real-time, using a highly customizable reporting tool, making it ideal for global enterprises.

  • Developed the marketing department from a single contributor to a global team of five producing content that is consumed by 54% of Fortune 1,000 companies (and counting) with minimal budget.
  • Drove record logos with multi-channel marketing programs. Logos include: IKEA, Kasperksy, AT&T, One Login, Yves Rocher, Super Office, Danone, etc.
  • Cut Customer Acquisition Cost (CAC) from $15k to $3k since being hired.
  • Website traffic increased by 166% since being hired.
  • New contacts increased by 312% since being hired.
  • Conversion rates up 47% since being hired.
  • Sent email activity up 971% since being hired.
  • Opened email activity up 502% since being hired.
  • Clicked email activity up 339% since being hired.
  • Established relationship with MIT Sloan Business School to further CG's thought leadership position.
  • Managed the release of major industry-level report with contributions made by Salesforce, Microsoft, Vodafone, Micro Focus, Colliers, and Affirm. Report on pace for 20k+ downloads.
  • Effectively leveraged influencer marketing to increase brand and product visibility with target audience.

Domains: Team leadership, project management, brand development, customer acquisition, demand generation, content creation, campaign management, data analysis, copywriting, SEO/SEM.

Technologies: Hubspot, Salesforce, WordPress, Google Adwords, Linkedin Ads, Google Analytics, Jira, Photoshop, Adobe Acrobat.

View My Work

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Retention Marketing Manager

March 2014 - March 2016

Recognized as one of the nation's fastest growing companies on the prestigious Inc. 500 list, and more than 10 times as one of New Hampshire's 'Top 100 Private Companies' by Business NH magazine.

  • Generated $254 Million in revenue for my business segments in FY15 through comprehensive multi-channel marketing plans.
  • Increased overall customer engagement by 585% YOY via holistic marketing strategies.
  • Effectively managed 4 direct reports and a diverse marketing team towards a common company volume goal.
  • Created and executed strategic multi-touch marketing campaigns for major vendor partners including: Apple Inc, HP, Ryder, Ritchie Bros., and Cynosure.
  • Apple Inc. campaign produced $1.2 Million in revenue (32,498% ROI).
  • Ritchie Bros. campaign produced $804,000 in revenue (29,621% ROI).
  • Conceptualized the flagship customer retention campaign between CIT Bank and Direct Capital.
  • Campaign produced over $6 million in revenue. CIT Bank CEO, John Thain mentioned this specific campaign as one of the 'more promising' initiatives in the Direct Capital/CIT Bank merger.
  • Designed and implemented automated lifecycle marketing email strategy for Direct Capital and Intuit Quickbooks loan customers leveraging Marketo automation programs.
  • Strategy produces ~$1.5 Million /month without any additional setup.
  • Conceptualized and implemented strategy to maximize new product launch of DC customer portal.
  • Developed loan revenue forecasting model to determine projected yearly loan budget.
  • Increased Net Promoter Score from 54 - 76 (highest all-time) with direct mail customer satisfaction letter and reducing major customer friction points

Domains: Campaign management, team leadership, project management, brand development, customer retention, strategic marketing, team management, content creation, market research, lead generation, email creation, data analysis, copywriting, SEO/SEM, product marketing, A/B testing.

Technologies: Marketo, Salesforce, Jira, Survey Gizmo, Tableau, HTML, Google Analytics.

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Director of Marketing

July 2012 - March 2016

Radiante Beauty is a natural products start-up based out of San Francisco dedicated to making people's lives better inside and out. Leveraging our extensive expertise abroad, we are focused on expanding internationally and building our sales channels one country at a time.

  • Responsible for activities of brand development team.
  • Conducted extensive market research and expanded product portfolio accordingly.
  • Directed the creation of Radiante Beauty product labels, containers, and packaging.
  • Continually enhanced sales capabilities of our domestic and international channel partners by providing high quality and relevant marketing support materials.
  • Developed copy and designs for Radiante Beauty website on shoe-string budget.
  • Interfaced with product manufacturers to develop Radiante Beauty sample kit within budget.
  • Successfully registered products with FDA.

Domains: Content creation, print collateral, channel marketing, pitch decks, product labels, product development, market research, social media marketing, website creation, website optimization, PPC campaigns, product packaging, FDA production registration.

Technologies: Google Adwords, Mail Chimp, Photoshop, InDesign, Microsoft Suite, HTML, CSS, WordPress.

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Retention Marketing Manager

August 2013 - March 2014

Ranked #58 on the 2014 Forbes "America's Most Promising Companies" list.

  • Increased Life Time Value of NutraClick customers across 3 consumer brands by a total of $1.1 million through multiple ROI centric initiatives.
  • Conceptualized and implemented Stages of Beauty email campaign.
  • Campaign produced $7,187 in revenue.
  • Spearheaded comprehensive customer communication overhaul to ensure consistent brand voice and maximum retention rates.
  • Designed creative product marketing campaigns targeting B2C audiences.
  • Effectively collaborated with all departments to launch multiple projects on time and on budget.
  • Created new product training documentation and program to maximize retention rates for 100+ employee sales hub.
  • Effectively communicated current and planned marketing activities to sales management for increased sales awareness.

Domains: Microsite design and optimization, eCommerce, email design, email campaigns, customer retention, call center activity management, copywriting, eBooks, product catalogs, package design, direct mail, product inserts, in-store displays, A/B testing.

Technologies: AtTask, Exact Target, Litmus, Google Analytics, Google Suite, InDesign, Photoshop, HTML, WordPress, CSS, Send Grid, Survey Monkey.

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Owner, The Luck Agency

June 2012 - Present

We are experts in helping our clients create this demand through strategic campaigns, state-of-the-art marketing automation frameworks, and frictionless online experiences.

We’re a full-stack B2B Demand Generation Agency with a penchant for numbers, conversion rates, tech, and a great headline. We’ve tested more things than what would probably be considered normal and we’re not afraid to get our hands dirty on any project big or small.

  • Built SEO-optimized website for a construction client fully-integrated to GA, Hubspot, and Salesforce.
  • Conceptualized and created lead generation strategy to maximize inbound leads for an international consulting firm.
  • Developed social media and content strategy leveraging blogging platform and social content hubs to maximize SEO benefits for a cosmetics company.
  • Created and integrated company blog onto main website to populate with fresh content and increase search rankings.

Domains: Branding, website creation, landing-page creation, SEO optimization, PPC campaign setup and optimization, landing page creation, email marketing, social media strategy, blog creation, lead generation, comprehensive content plans, multi-channel marketing.

Technologies: WordPress, Hubspot, Salesforce, Marketo, Craft, Google Suite, Facebook, Twitter, Linkedin, Photoshop, In Design.

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Senior Business Analyst

October 2008 - June 2012

The Vermont Student Assistance Corp. was created in 1965 as a public nonprofit agency to help Vermonters who want to go to college or other training after high school. We provide grants, loans, scholarships, career and education planning, and general information about how you, or others in your family, can get the education you want.

  • In team leadership role, streamlined the lockbox refund processing maintenance program to ensure timely account reconciliations.
  • Functionality was adopted nationally for SLSS user group.
  • Led an efficiency proposal team that developed additional system functionality for IBM’s iSeries.
  • Coordinated with local colleges to simplify claim-filing process and ensured prompt compensation for defaulted loans.
  • Proven ability to manage competing projects and priorities.
  • Comfortably collaborated with multiple departments to meet a common goal.
  • Proactively cross-trained company talent to expand overall company knowledge base.
  • Managed department workloads daily to ensure high-pressure deadlines were met.
  • Coordinated the month-end process to ensure proper credit reporting occurred
    Effectively facilitated large group meetings.

Domains: Training coordination, team leadership, project management, meeting facilitation, process improvement, system integration.

Technologies: SLSS, Microsoft suite, Peoplesoft.


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Financial Services Intern

May 2008 - October 2008

Merrill Lynch is one of the world’s premier providers of wealth management, securities trading and sales, corporate finance and investment banking services. Working with our clients as strategic partners, we create and execute winning solutions, which address our clients’ most pressing strategic, financial and investment needs—anywhere in the world.

  • Generated leads for producer through various marketing initiatives.
  • Researched optimal portfolio allocation with Morningstar’s Principia.
  • Designed and maintained a large marketing database with contact information.
  • Investigated various investment vehicles such as: equities, fixed income, REITs, TIPS, mutual funds and ETFs.

Domains: Portfolio creation, portfolio optimization, securities research, retirement plans, securities analysis, wealth management strategies, cold calling.

Technologies: Morningstar Principia, D&B, Microsoft suite.


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Project Engineer

December 2007 - May 2008

Family owned and operated for over 60 years, Luck Brothers, Inc. is a fully bonded and insured public sector construction firm specializing in heavy highway and bridge construction.

  • Managed and processed additional work not specified on the original budget generating $75,000 of extra revenue for my project.
  • Led day-to-day operations to ensure strict deadlines were met.

Domains: Road and bridge construction, carpentry, deadline management, process improvement.

Technologies: Microsoft suite.