Branding, Case Studies

A Case Study in Branding: How David Bowie Stayed Relevant

“…remains as committed to novelty as anyone in pop.” – Billboard “…urgent, contemporary and elliptical…”  The Guardian “He is our eternal iconoclast, he is stardust, he is norm core Kryptonite.”   Entertainment Weekly You’d probably assume such soaring hyperbole is reserved for some current chart-topping royalty. Kids must be flocking to the live […]

Branding, Case Studies, Strategy & Tactics

One Powerful Lesson

In 1989, the New York Times ran an article lamenting the plight of consumer electronics retailers. They painted a picture of fire and brimstone for companies that rode the wave of booming VCR sales and now struggled to find new avenues for profit. To see this sweeping decline in sales, […]